Competitive Research 101 👸

 

Keyword Research: Check Out Your Competitors

Once you've picked out a keyword to write about, it's a great idea to take a peek at what your competitors are up to. It can be pretty interesting! 🎢

There are tools like Semrush that make it super easy to see what your competition is doing. But if you're feeling up for it, you can also do some sleuthing on your own. 🌌

Discover Nifty Things from Competitors

• ⚛️ Who's already ranking for that keyword
• ⚛️ The reasons people are searching for that keyword
• ⚛️ Cool ideas for different features on search engine results pages
• ⚛️ What kinds of content are already ranking

Getting Started with Competitor Analysis

Step 0: Add These Browser Extensions

• ✳️ Moz Bar
• ✳️ Detailed SEO

Step 1: Set Up Moz Bar

You'll need to make an account first. Easy-peasy sign up with Google.

Step 2: Get a VPN App

Snag a VPN app to switch up your location.

Step 3: Connect to Your Chosen Place

Connect to your chosen place (USA, Canada, India, etc).

Step 4: Clear Browsing History and Cookies

Make sure to clear out your browsing history and cookies, too.

Step 5: Search Your Keyword on Google

All set up! Time to dive into Google and search your keyword.

Step 6: Check Search Results

You'll see those search results for your chosen country.

Step 7: Use Moz Bar

Give the Moz Bar a click to check out the DA and PA scores for each site.

Step 8: Look for Sites with Lower DA Scores

Keep an eye out for sites with lower DA scores and fresh posts that are ranking.

Step 9: Identify Newer Sites

Lower DA usually means newer sites.

Step 10: Find Fresh High-Ranking Posts

A brand-spanking-new post ranking high could be perfect for your research.

Align Content with Search Intent

☣️ Make sure the content lines up with what people are searching for.

Use Detailed SEO for Metadata

♾️ Now scoot on over to Detailed SEO to peek at metadata info.

🍓 This'll give you a good head start on how to structure your own post.

This is especially handy for anyone new to blogging! Fresh posts can take some time to really get noticed on search engines.